Product Launch Details

EaseMyTrip has launched a new technology-led offering called 'ReSave', a zero-cost flight add-on designed to help travelers benefit from eligible fare drops even after completing a booking. The offering monitors booked flight itineraries for eligible price reductions and helps customers access applicable savings, subject to the plan terms.

Product Features and Value Proposition

  • ReSave addresses the post-booking gap by continuing to monitor booked itineraries for fare reductions
  • Unlike conventional fare-monitoring tools, ReSave is integrated directly into the booking journey
  • Offered as a zero-cost add-on with 100% of the final eligible savings returned to the customer
  • No additional charges are applied - the entire net savings determined through the ReSave process is passed back to the customer
  • Designed to make pricing more transparent and the booking experience more reassuring

Strategic Context and Management Commentary

According to Rikant Pittie, CEO & Co-Founder of EaseMyTrip: "The evolution of travel technology is no longer limited to helping customers search faster or complete a transaction more efficiently. The next opportunity lies in using technology to create value across the entire travel lifecycle, including after a booking has been made. ReSave is built around this principle of extending our price proposition beyond the point of purchase."

Pittie further stated: "For the industry, this represents a broader shift from transaction-led technology towards technology that remains relevant throughout the customer journey. Our objective is to make pricing more transparent, the booking experience more reassuring and the value delivered to customers more enduring."

Broader Technology Strategy

ReSave forms part of EaseMyTrip's broader technology strategy to create value across the entire travel lifecycle. The company is also advancing its Agentic AI capabilities with a focus on:

  • Making travel more intelligent, proactive and personalized
  • Anticipating customer needs
  • Supporting travelers across different stages of their journey

Strategic Positioning

The initiative reinforces the company's broader ambition to evolve from a platform that facilitates travel transactions into a technology ecosystem that can continuously create value for travelers. It strengthens EaseMyTrip's focus on price transparency, customer value and technology-led engagement throughout the travel journey.

Company Background

EaseMyTrip is one of India's largest online travel-tech platforms in terms of air ticket bookings. The company is bootstrapped and profitable since inception, delivering consistent profitability and industry-leading EBITDA margins. The company operates on a zero-convenience fee model and offers end-to-end travel solutions including access to over 400 international and domestic airlines and 2.9 million+ hotels.

Geographic Presence

The company is headquartered in New Delhi with offices across Noida, Gurugram, Bengaluru, and Mumbai, and has an expanding international presence through subsidiaries in the Philippines, Singapore, Thailand, the UAE, the UK, the USA, New Zealand, Saudi Arabia, and Brazil.

Regulatory Disclosure

This media release was submitted in terms of regulation 30 of the SEBI (LODR) Regulations, 2015, and will be hosted on the company's website at https://www.easemytrip.com/investor-relations.html.