EaseMyTrip announces strategic collaboration with NSDC and Sanatan AI to formalise India's spiritual services economy via a Panchayat-level franchise model.
Initiative targets deployment of EV-based 'Shop on Wheels' units across up to 2 lakh Panchayats over five years, enabling micro-entrepreneurship for Pandits and Sanskrit-trained youth.
EaseMyTrip will integrate religious and pilgrimage travel services into the ecosystem, supported by a MUDRA-linked financing framework for participants.