Industry Recognition Details
EaseMyTrip has received two significant industry awards:
1. Martech+ 2026 Award by ET Brand Equity - Recognized for achieving 5x growth in email marketing, in association with MoEngage
2. Online Travel-Tech Platform of the Year 2026 - Awarded at the Indian Travel & Technology Summit & Awards 2026
Strategic Significance
The dual recognitions underscore EaseMyTrip's growing focus on technology as a core driver of:
- Customer engagement
- Personalization
- Evolution of the travel experience beyond booking
- How travelers discover, interact with, and manage their journeys
Technology and Marketing Achievements
The Martech+ 2026 recognition specifically acknowledges the company's success in scaling its email marketing revenue flow by 5x, reflecting:
- Increasing use of data and technology
- Retention-led marketing strategies
- Building more relevant and measurable engagement with travelers
- Enhanced customer lifecycle management
Technology Initiatives and Expansion
EaseMyTrip's recent technology-led initiatives include:
- Integration of AI across the travel journey
- Focus on agentic and personalized travel experiences
- Continued expansion across non-air travel categories
- International market expansion
- Mobility services expansion
Specific Product Developments
The company has been strengthening its technology proposition through initiatives including:
- ReSave: A technology-led post-booking flight fare monitoring offering
- EMTev: Expansion into electric mobility
Management Commentary
Rikant Pittie, CEO and Co-Founder, EaseMyTrip, stated: "Travel technology is no longer limited to helping a customer complete a booking. It is about understanding the traveller better, creating value at every stage of the journey and using technology to make the entire experience more seamless. These recognitions are encouraging because they acknowledge both the technology we are building and the outcomes it is creating. We see them as a validation of our larger direction and, more importantly, as motivation to keep investing in technology that can shape the future of travel."
Company Background Context
EaseMyTrip is listed on NSE and BSE and is one of India's largest online travel-tech platforms in terms of air ticket bookings (per CRISIL Report - Assessment of the OTA Industry in India, February 2021). The company is bootstrapped and profitable since inception, operating on a zero-convenience fee model. The company offers end-to-end travel solutions including:
- Access to over 400 international and domestic airlines
- 2.9 million+ hotels
- Curated travel options including holiday packages, trains, buses, cabs, and ancillary services
Geographic Presence
Headquartered in New Delhi with offices across Noida, Gurugram, Bengaluru, and Mumbai. International presence through subsidiaries in the Philippines, Singapore, Thailand, UAE, UK, USA, New Zealand, Saudi Arabia, and Brazil.
Strategic Direction
The company is currently in its "EaseMyTrip 2.0" phase, evolving beyond traditional travel services to build a diversified travel ecosystem, guided by its Vision 2030 roadmap to make travel seamless, transparent, and affordable for every Indian.