Nature of the Disclosure
Regulatory filing under SEBI (LODR) Regulations, 2015 Regulation 30, submitting a media release regarding a strategic partnership agreement.
Key Event Details
EaseMyTrip has signed a strategic Memorandum of Understanding (MoU) with the Department of Tourism, Government of Jharkhand to promote the state's tourism offerings through digital initiatives. The MoU was signed on July 14, 2026 during the Jharkhand Tourism Stakeholders' Summit held in New Delhi.
Parties Involved
- Government of Jharkhand: Represented by Shri Mukesh Kumar, IAS, Secretary, Department of Tourism
- EaseMyTrip: Represented by company representatives (names not specified in disclosure)
- Witnesses: Hon'ble Chief Minister of Jharkhand Shri Hemant Soren Ji and Hon'ble Minister of Tourism, Art, Culture and Sports, Government of Jharkhand Shri Sudivya Kumar Ji
Scope of Collaboration
EaseMyTrip will leverage its extensive travel ecosystem, nationwide customer reach, and digital capabilities to boost Jharkhand's tourism visibility. Specific initiatives include:
- Utilizing EaseMyTrip's spiritual and domestic tourism vertical EasyDarshan to showcase Jharkhand's tourism potential
- Digital marketing and promotional activities to enhance visibility of spiritual destinations including Shri Baidyanath Dham and other prominent temples
- Promotion of waterfalls, lush forests, ecotourism experiences, agri-tourism initiatives, and cultural heritage
- Curated content-driven campaign featuring a solo traveler or influencer on an immersive journey across the state
- Development of creative assets including banners, videos, and destination content
- Mobile and app banners optimized for Online Travel Management Platform (OTMP) formats
- Preparation of annual and quarterly promotional calendars in consultation with Jharkhand Tourism
- Spotlighting local festivals, tourism circuits, and unique cultural offerings through EaseMyTrip's digital ecosystem
Stated Rationale
The partnership aims to position Jharkhand as a preferred tourism destination by building greater awareness of its spiritual heritage, natural beauty, and cultural diversity on digital platforms. The collaboration supports EaseMyTrip's broader vision of strengthening domestic tourism and making India's diverse destinations more accessible.
Financial Impact
Financial impact not quantified in the disclosure. No specific monetary commitments, investments, or revenue implications are mentioned.
Additional Information
The media release will be hosted on the company's website at https://www.easemytrip.com/investor-relations.html.