Overview

Eclairer Inc. announced the launch of THE HEADLINER PROJECT on October 1, 2026 at 08:00 AM JST. The initiative is a corporate advertising service that enables companies to feature award‑winning actor, musician and producer Will Smith in their marketing creative.

Program Details

The program eliminates the need for companies to negotiate directly with Hollywood talent or to bear heavy upfront costs. Eclairer covers all contract fees, shooting expenses and production costs; participating firms pay only a usage fee to access the curated assets. All creative assets are authentic photography and film—no synthetic or AI‑generated likenesses are used—ensuring the integrity of Smith’s image.

Creative Assets

  • Photography and video captured with Hollywood‑level production quality.
  • Voice‑over recordings by Will Smith.
  • Assets are delivered with rights cleared and are designed for advanced customization, including background removal, tone‑curve adjustment and layout integration.
  • The creative can be deployed across online channels (web advertising, social media, landing pages) and offline media (large‑scale OOH, transit advertising, in‑store visuals).

Market Coverage

The service is initially available in six markets where digital advertising growth is rapid: Japan, South Korea, Taiwan (China), Australia, India and Indonesia.

Application Process

Companies interested in the program must apply through the dedicated portal at https://headliner‑project.com/. All applications are subject to a corporate review by the project office before approval.

Key Features

1. World‑class brand value – Companies can instantly elevate brand credibility by using official Will Smith creative as their main visual.

2. Curated storytelling assets – A quality‑first selection of cinematic, emotionally rich photo and video assets that convey a commanding corporate presence.

3. Advanced customization – Assets are pre‑licensed and ready for seamless integration with a brand’s visual identity.

4. Omnichannel presence – Enables consistent branding across both digital and physical advertising channels in the six target markets.

Leadership Quote

Project Lead Itsuo Teruya stated: “No matter how exceptional a business is, if no one knows about it, it may as well not exist. THE HEADLINER PROJECT is a platform designed to amplify the value of ambitious companies with world‑class reach – turning value the world hasn’t discovered into value the world knows.”

Will Smith Profile (Contextual Background)

Will Smith is an Academy Award‑winning actor, multi‑platinum recording artist, best‑selling author and producer. He has earned four Grammys, starred in blockbusters such as Independence Day, Men in Black and Bad Boys, and won Best Actor for King Richard. Beyond entertainment, he is an entrepreneur and philanthropist, known for ventures like National Geographic’s Pole to Pole series.

Service Overview

  • Name: THE HEADLINER PROJECT
  • Launch: October 1, 2026, 08:00 AM JST
  • Markets: Japan, South Korea, Taiwan (China), Australia, India, Indonesia
  • How to Apply: https://headliner‑project.com/ (subject to corporate review)
  • Operating Company: Eclairer Inc. (website: https://eclairer.co.jp/)

Media Contact

Momo Takase – Email: contact@headliner‑project.com

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