Strategic Expansion Details

Eco Hotels and Resorts Limited has launched its first boutique hospitality property in Udaipur, Rajasthan, located in Govardhan Villas near Govardhan Lake. The property features well-appointed rooms designed to offer premium and personalized guest experiences. This expansion marks a significant milestone in the company's strategic growth roadmap across India's key tourism destinations.

New Brand Launches

The property introduces two new concepts:

  • EcoSip Café: The company's first café brand
  • Kick In The Brick: A unique double-deck rooftop restaurant and bar concept offering panoramic views of the Aravalli Hills

Unique Guest Experience Initiative

The property introduces morning "Bhajan Clubbing" sessions, combining devotional music with social and wellness experiences, aimed at creating differentiated guest engagement while showcasing Rajasthan's cultural heritage.

Management Commentary

Mr. Vinod Kumar Tripathi, Chairman, stated that Udaipur represents one of India's most vibrant tourism and lifestyle destinations with strong long-term potential across leisure travel, weddings, celebrations, and premium hospitality experiences. He emphasized the company's vision of creating distinctive, experience-led destinations combining personalized hospitality, quality dining, and sustainable practices.

Mr. Vikram Doshi, Director Finance & Chief Financial Officer, added that the launch is expected to contribute positively to revenue growth through multiple streams including accommodation, food and beverage, and events. He noted it strengthens the Eco Hotels brand in a high-growth tourism market and supports long-term strategy of sustainable expansion.

Market Context

Udaipur is identified as one of India's fastest-growing tourism destinations, attracting domestic and international travelers, destination weddings, corporate events, and leisure tourism. The city's robust tourism ecosystem and increasing demand for premium hospitality offerings present significant opportunities for sustained business growth.

Corporate Background

Eco Hotels and Resorts Limited is a BSE-listed company (CIN: L55101KL1987PLC089987) with portfolio brands including THE ECO™, THE ECO GRAND™, ECOXPRESS™, ECOVALUE™, ECO BOUTIQUE™, ECO RESORT™, THEECO SATVA™ for hotels, and SAHAR, GG'S, KICK IN THE BRICK, SAMPARK, SANJH, SANDHAY for F&B brands.

The company disclosed that EaseMyTrip (EMT) has acquired a significant 13% stake in Eco Hotels and Resorts Limited, creating strategic synergies between hospitality and travel services.

Financial Impact

Financial impact not quantified in the disclosure. The company expects positive revenue contribution through multiple streams but provided no specific financial projections or investment amounts.