Overview
Edge by Titan, the premium watch brand of Titan Company Ltd, announced the “Engineered with HeART” campaign on 16 June 2026, featuring Indian actor Jim Sarbh. The campaign is positioned to highlight the convergence of precision engineering and artistic design that defines the Edge line.
Campaign Details
The collaboration showcases Sarbh portraying Xerxes Desai, the founder of Titan’s watchmaking division, in promotional material that underscores the brand’s heritage. Sarbh is quoted saying the brand carries the spirit of conviction, creativity and courage, and that the intersection of engineering and artistry resonates with him. Chief Sales & Marketing Officer Kalpana Rangamani stated that Edge represents Titan’s relentless pursuit of innovation where precision engineering and thoughtful design merge, and that the partnership with Sarbh naturally aligns with the brand narrative.
Product Launch – Edge Fumage Collection
The centerpiece of the campaign is the Edge Fumage collection, described as Edge’s most significant launch of the year. The collection introduces a Grade‑A ceramic case, a distinctive fumé dial, and retains the 1.15 mm movement that was introduced in 2002 as the world’s slimmest watch. The collection is marketed as a continuation of Edge’s minimalist philosophy and engineering excellence. The Edge Fumage watch is available for purchase through Titan’s online portal (link provided).
Associated Media
The campaign film is available on Instagram (https://www.instagram.com/reels/DZc2EZqJRvl/) and YouTube (https://www.youtube.com/watch?v=QUNpQwNt1b0). The press release also references the Amazon MX Player series “Made in India: A Titan Story”, which chronicles Titan’s evolution from a nascent watchmaker to a leading Indian consumer brand and features Sarbh as Xerxes Desai.
Disclaimer
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