Ektaa Kapoor, noted Indian entertainment creator, announces the launch of Ekatra Jewels, a modern luxury jewellery brand aimed at contemporary Indian women.
The brand’s positioning emphasizes innovation, contemporary design, conscious luxury, and storytelling that celebrates self‑expression.
Collaboration with longtime friend Sussanne Khan, who co‑creates the inaugural collection, reflects a shared vision for modern luxury and individuality.
The press release states the partnership seeks to redefine luxury for a new generation, focusing on aspirations, confidence, and choices of modern women.
Disclaimer: The release is provided under an arrangement with NRDPL; PTI assumes no editorial responsibility.
