Announcement
Elista, a consumer electronics and home appliances brand, issued a press release on 22 October 2026 in New Delhi announcing a special Diwali launch of two new 14 kg semi‑automatic washing machines, the DWM140GBGW and DWM140GBRB, each priced at a maximum retail price (MRP) of ₹24,999.
Product Features
The DWM140GBGW model is equipped with a Jumbo Pulsator, Magic Filter, hydraulic damper, and operates at a rated spin speed of 1,350 RPM. Its exterior features a black lid with red‑grey detailing. The DWM140GBRB model also incorporates a Magic Filter, a dual water inlet, a full glass lid, a buzzer, and a floral‑patterned lid for a distinctive appearance. Both machines include the Magic Filter to collect lint and are offered with a five‑year warranty on the wash motor, subject to applicable terms and conditions.
Market Positioning
The launch is positioned as a value‑conscious offering for larger Indian households that require higher laundry capacity for school uniforms, office wear, daily clothing and festive linen, especially during the Diwali season. Elista’s CEO, Pawan Kumar, stated that the new range combines greater capacity, practical features and contemporary design at an accessible price point, reflecting the brand’s focus on innovation driven by everyday household needs.
Company Background
Elista markets a diverse portfolio that includes televisions, air conditioners, washing machines, refrigerators, audio products and other consumer durables, with an emphasis on technology, contemporary design and value. The brand continues to expand its presence across India and international markets.