Agreement Details
- Parties: Elitecon International Limited and Star Herb Pharma Company Limited (incorporated in Thailand, registered office at 555/59 M.2, T. Don Kai Dee, A. Krathum Baen, Samut Sakhon, Thailand 74110)
- Execution Date: November 10, 2026
- Type: International exclusive distribution rights agreement
- Scope: Grants Elitecon sole and exclusive rights to import, market, promote, distribute and sell products under the brands PRIKKA, Fiberr, Star Cafe' and Starella throughout India
Rights and Territory
- Territory: All States and Union Territories of India
- Distribution Channels: General trade, modern trade, e-commerce, quick-commerce, HoReCa, institutional, duty-free and government channels
- Product Coverage: Includes all new products, variants, flavors or pack sizes introduced under the specified brands during the agreement term
- Exclusivity: Star Herb Pharma cannot sell directly or through any other distributor in India; all Indian enquiries must be referred to Elitecon within five business days
Commercial Terms
- Consideration: No fixed consideration or committed purchase value specified
- Royalty: Trademark license is royalty-free
- Supply Terms: Commercial terms for product supply to be mutually agreed through separate purchase orders
- Financial Impact: No minimum purchase commitment or guaranteed revenue disclosed
Agreement Duration
- Initial Term: One year from execution
- Renewal: Renewable by mutual written agreement for successive periods of three years each
- Renewal Rights: Preferential renewal rights in favor of Elitecon
Additional Rights
- Elitecon may appoint sub-distributors, super-stockists, stockists and retailers
- Company holds exclusive, royalty-free license to use the relevant trademarks in India
- Elitecon will be recorded as authorized importer and licensee with Indian Trade Marks Registry and Indian Customs
Counterparty Background
Star Herb Pharma Company Limited is a Thailand-based company engaged in manufacturing and export of beverages and dietary supplements.
Strategic Rationale
The arrangement is expected to strengthen and diversify Elitecon's FMCG portfolio by expanding its presence in packaged beverages, functional drinks and wellness products, while leveraging its existing import, marketing and distribution network in India.
Company Business Context
Elitecon International Limited is a diversified FMCG enterprise with businesses in edible oil and agro, international FMCG trade, and tobacco and allied products, with subsidiaries in the United Arab Emirates and Singapore and manufacturing at Nashik, Maharashtra.
Management Commentary
Mr. Pradeep Kumar, Managing Director, stated: "Star Herb's brands are a natural fit for the way India is now buying — coffee, tea and wellness products that are convenient, affordable and a little different. Exclusive, all-India rights across every channel give us the certainty to invest in building these brands properly, and they extend our FMCG business into a category where we see real room to grow."
Additional Materials
The filing includes Annexure A with detailed disclosure requirements and Annexure B containing a press release dated November 11, 2026.