Exclusive Distribution Agreement
Elitecon International Limited (NSE: ELITECON; BSE: 539533) announced that it has entered into an Exclusive Distribution Rights Agreement with Thailand‑based Star Herb Pharma Company Limited, a manufacturer and exporter of beverages and dietary supplements. The agreement became effective on 10 November 2026 and grants Elitecon the sole right to import, market and distribute Star Herb Pharma’s brands — PRIKKA, Fiberr, Star Cafe’ and Starella — throughout India.
Scope and Channels
The exclusive rights cover all States and Union Territories and extend to every trade channel, including general trade, modern trade, e‑commerce, quick‑commerce, HoReCa (hotels, restaurants and cafés), institutional, duty‑free and government channels. Elitecon will leverage its existing import, marketing and distribution network and will appoint sub‑distributors, super‑stockists and stockists to reach these channels.
Product Portfolio
The agreement encompasses seven product lines: PRIKKA Original Spicy Coffee and Spicy Caramel Latte, Fiberr Apple Cider Vinegar Powder Mix, Star Cafe’ Thai Tea, Star Cafe’ Taiwanese Milk Tea, Star Cafe’ Matcha Latte, and Starella Active Collagen. It also automatically extends to any new product, variant, flavour or pack size introduced under these brands during the term of the agreement.
Strategic Rationale
Managing Director Pradeep Kumar stated that the brands align with evolving Indian consumer preferences for convenient, affordable coffee, tea and wellness products, and that the all‑India exclusive rights provide certainty to invest in brand building and expand Elitecon’s FMCG footprint into a high‑growth category.
Regulatory Disclosure
The arrangement has been disclosed in compliance with Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
About Elitecon International Limited
Elitecon International Limited, formerly known as Kashiram Jain & Company Limited, is a diversified FMCG and international tobacco export enterprise headquartered in India. The company operates in more than 50 countries and maintains subsidiaries in the UAE and Singapore. Founded in 1987, Elitecon runs a modern manufacturing facility in Nashik, Maharashtra, and is executing a strategic roadmap to build a diversified consumer‑goods platform across packaged foods, edible oils, household essentials, alongside its core tobacco export business.