Encalm Hospitality announces transformation of airport lounges into brand engagement hubs, leveraging behavioural insight and sensory design.
The company reports a 40% increase in traffic across its lounge formats, highlighting effectiveness of its immersive experience strategy.
Indian airport passenger traffic is projected to grow ~7% CAGR through 2027, making lounges high‑value platforms for brand engagement.
Encalm operates lounges for American Express, Air India, RuPay and offers proprietary formats like Card Lounges, Privé, Xenia, and Atithya services.