Date: 30 October 2026
Price Increase Announcement
Escorts Kubota Limited - Agri Machinery Business Division will increase tractor prices across all its brands (Kubota, Farmtrac, and Powertrac) during November 2026 post-festive season.
Reason for Price Increase
The price revision is driven by continued rise in input costs including:
- Raw materials
- Energy costs
- Logistics expenses
- Manufacturing expenses
These cost increases are mainly impacted by inflationary trends and ongoing geopolitical uncertainties, with specific mention of geopolitical headwinds and rupee depreciation.
Company Mitigation Efforts
The company has undertaken several measures to mitigate cost pressures:
- Focused cost-reduction initiatives
- Operational efficiency measures
- Substantial absorption of cost increases
- Cost optimization programs
Despite these efforts, the sustained adverse cost environment necessitates a calibrated price increase to partially offset the impact while keeping the increase for customers to a minimum.
Implementation Details
- Effective date: November 2026 (post-festive season)
- Price increase will vary across models, variants, and geographies
- Revised prices will be available through authorized dealerships
Management Statement
Manish Sharma, President - Agri Business, Escorts Kubota Limited stated: \"We have made every effort to minimize the impact of rising input costs on our customers. This measured revision enables us to sustain our commitment to quality, innovation and customer value. We remain focused on delivering reliable, technology-led solutions through our Farmtrac, Powertrac and Kubota brands to support the productivity and profitability of Indian farmers.\"
Product Portfolio Context
The company has recently expanded its tractor offerings through launches including:
- Farmtrac PROMAXX series
- Powertrac Shaurya series
- Expanded Digitrac range
- Kubota's NeoStar and MU series
These additions are supported by continued dealer network expansion, reflecting the company's focus on providing farmers with a wider choice of reliable, application-specific tractors.