Estée Lauder Nears Sale of Three Brands

Estée Lauder Cos. received final bids to sell Too Faced, Smashbox and Dr. Jart, with completion expected within weeks.
At least one buyer is interested in acquiring all three brands, while others target only the color cosmetics or Dr. Jart alone.
The divestiture follows CEO Stéphane de La Faverie’s portfolio review announced last year as part of a turnaround strategy.
Estée Lauder declined to comment on the sale, and the news was reported by WWD on 15 May 2026.