Ethos Limited, India's largest retailer of luxury watches, announced it will host the prestigious Grand Prix d'Horlogerie de Genève (GPHG) Exhibition 2026 in Mumbai. The event is scheduled to take place from September 28 to October 1, 2026.
The GPHG is recognized globally as the highest distinction in watchmaking, often referred to as the "Oscars of Watchmaking." The exhibition will showcase exceptional timepieces that are finalists in the competition across 15 categories, representing the pinnacle of innovation, craftsmanship, design, and artistic excellence in contemporary horology.
This event marks a significant milestone for India's luxury watch industry, reflecting the country's growing importance and its expanding community of collectors on the global horological stage. The exhibition will provide Indian collectors, enthusiasts, customers, media, and the wider public with a rare opportunity to experience some of the world's finest timepieces.
Management Commentary
Mr. Yashovardhan Saboo, Chairman of Ethos Limited, commented that having served as both a member of the GPHG Academy and for 2 years as a member of the GPHG Jury, he has witnessed firsthand the extraordinary standards of craftsmanship, innovation, and creativity that define the GPHG. He stated that India is home to one of the world's fastest-growing communities of collectors and watch enthusiasts, and this exhibition recognizes the country's growing importance in global horology.
Mr. Pranav Saboo, Managing Director & Chief Executive Officer of Ethos Limited, added that this is an important milestone for both Ethos and the Indian luxury watch market. He emphasized that Indian collectors deserve the opportunity to witness the finest achievements in contemporary watchmaking, and hosting the GPHG Exhibition reflects Ethos's commitment to developing the culture of fine watchmaking in India.
Company Background
Ethos Limited (BSE: 543532; NSE: ETHOSLTD) is India's largest retailer of luxury watches, operating over 100 boutiques across the country and representing many of the world's most prestigious watchmakers. The company operates through an omnichannel platform with industry-leading after-sales service and commitment to collector education.
About GPHG
Established in 2001, the Grand Prix d'Horlogerie de Genève is the world's foremost annual award dedicated to contemporary watchmaking. Organized by the GPHG Foundation in Geneva, the awards celebrate excellence in watchmaking across multiple categories judged by an international jury comprising experts, collectors, journalists, and industry leaders. The traveling GPHG Exhibition presents finalist timepieces selected from over 1,000 nominations.