Ethos Technologies stock dropped 7% on Thursday after Bear Cave flagged it as a short position.
Bear Cave described Ethos as a life‑insurance lead‑generation firm with heavy TV, radio, Facebook ad spend and a narrow moat.
Ethos IPO'd Jan 2026 at $1.3bn valuation, roughly 50% below its July 2021 $2.7bn SoftBank-funded valuation.
The company has activated over 500,000 insurance policies and employs more than 600 people worldwide.