Eveready Introduces the Shor Torch DL190
Eveready Industries India Ltd., the market‑leading flashlight and battery brand in India, announced the launch of the Eveready Shor Torch DL190, a rugged rechargeable torch specifically engineered for agricultural use. The device integrates a 100 dB animal alarm and a red UV strobe to deter animals humanely during nighttime field surveillance.
Technical Specifications
The Shor Torch is powered by a 3600 mAh lithium‑ion battery that supports Type‑C fast charging. It delivers a 5 W front beam capable of illuminating up to 1 km and a 3 W side light for auxiliary visibility. The torch provides up to five hours of continuous lighting on a full charge. The integrated alarm and UV strobe are designed to create a sharp auditory and visual disturbance that drives animals away without causing harm.
Pricing and Availability
The product is priced at Rs 1,099 and will be made available across leading retail outlets and major e‑commerce platforms nationwide.
Executive Commentary
Chief Executive Officer Anirban Banerjee stated that the Shor Torch reflects Eveready’s commitment to solving real consumer challenges, noting that “farmers across the country face persistent crop losses due to animal intrusion, particularly during the night. By combining powerful illumination with an effective animal alarm and UV strobe functionality, we have created a unique product that can make a meaningful difference in the daily lives of farmers while helping them protect their livelihoods.”
Portfolio Context
The launch expands Eveready’s growing rechargeable flashlight portfolio, which already includes the Siren Torch with Safety Alarm—targeted at women, children, senior citizens and persons with disabilities—and India’s first Hybrid Torch that offers dual‑power operation through rechargeable and battery‑powered modes. All Eveready flashlight manufacturing facilities are BIS‑certified, underscoring the company’s focus on quality, safety and regulatory compliance.
Company Background
Eveready Industries India Ltd. (NSE: EVEREADY, BSE: 531508, CSE: 000029) boasts a legacy of over 100 years in batteries and flashlights. In 2023 the company refreshed its brand identity with a new infinity logo and the tagline “Give Me Power, Give Me Red,” and launched the Ultima Alkaline battery range. In April 2026 Eveready inaugurated India’s only operating alkaline battery facility in Jammu. Its product portfolio now spans carbon‑zinc, alkaline, rechargeable and lithium batteries, as well as flashlights, mobile accessories, mosquito racquets, small appliances, electrical accessories, wires and MCBs. Manufacturing sites are located in Matia, Lucknow, Haridwar, Maddur, Kolkata and Jammu, equipped with ISO 9000 and ISO 14000 standards. The company’s R&D centre is approved by the Department of Scientific and Industrial Research (DSIR), Ministry of Science and Technology, Government of India.
Market Implication
The Shor Torch provides a practical, non‑intrusive solution for nighttime crop protection, addressing a key pain point for Indian farmers during sowing and harvesting cycles. Its affordable price point and wide distribution are expected to facilitate rapid adoption in rural markets.