Excelia Business School introduced the Blue Market Challenge, an immersive learning simulation for Year‑3 Bachelor in Business students focusing on water management.
The simulation places students as consultants to analyse regional water markets in Brittany, Occitania, and Île‑de‑France, assessing risks and sustainability.
Designed by faculty member Ludivine Destoumieux with Digital Learning & Innovation team, it uses PESTEL, SWOT and crisis‑communication tools across three stages.
Launched at Tours in late February and rolled out to La Rochelle in early March, the program supports Excelia’s 6,800‑student, 47,000‑alumni network.