Coca‑Cola India’s Fanta brand partnered with Snapchat India to launch the global ‘Haunted Universe’ Halloween campaign locally, featuring limited‑edition Ghostface‑themed cans that unlock an exclusive AR lens on Snapchat. The activation culminated in a Halloween party at Snap’s Mumbai headquarters, attended by top Snapchat creators and pop‑culture personalities, showcasing interactive games, themed treats and real‑time social sharing. Executives Sumeli Chatterjee (Category Head – Sparkling Flavours, Coca‑Cola India) and Amit Ojha (Head Agency Business, Snapchat India) highlighted the campaign’s aim to engage Gen Z through phygital experiences. This content may not be financially relevant.