Farmley’s 30‑day “Daily Fuel Challenge” ran in April 2026, engaging over 50 creators and consumers nationwide.
The campaign sold more than 500 Daily Fuel Boxes and generated 1,000+ recipe reels, achieving 4.5 million views and 7,000 new followers.
Twenty‑seven winners received prizes including a PS5, Dyson Airwrap and Decathlon vouchers totaling INR 14 lakh.
Head of Marketing Aman Gupta said the challenge built lasting healthy‑snacking habits and organic brand advocacy.