Fast&Up Launches “Fuel Forward” Campaign at Asian Games 2026
On 29 September 2026, Fast&Up announced its “Fuel Forward” campaign, designed to back six elite Indian athletes competing at the Asian Games in Japan. The athletes supported are Srihari Nataraj (Swimming), Joshna Chinappa (Squash), Jarmanpreet Singh (Hockey), and badminton players Tanisha Crasto, Dhruv Kapila and Ayush Shetty.
The campaign’s impact on the field is evident: Ayush Shetty and Dhruv Kapila were members of India’s bronze‑winning men’s badminton team, while Tanisha Crasto and Dhruv Kapila advanced to the mixed‑doubles quarter‑finals. In squash, Joshna Chinappa, partnered with Velavan Senthilkumar, secured a bronze medal in mixed doubles. Jarmanpreet Singh is part of the men’s hockey squad that has reached the semi‑finals, positioning India for a potential medal.
Each athlete shared how the partnership influences their preparation. Joshna Chinappa emphasized that “squash demands intense endurance and agility… recovery is everything, and ‘Fuel Forward’ reinforces that message for every tournament.” Jarmanpreet Singh noted that setbacks teach self‑knowledge and that Fast&Up helps him stay focused and work hard. Tanisha Crasto highlighted the importance of hydration and energy during fast‑paced doubles badminton, while Srihari Nataraj stressed that “every millisecond counts in swimming, and recovery between sessions is everything.” Dhruv Kapila and Ayush Shetty both spoke about the necessity of staying physically prepared and using Fast&Up as a key part of their routine during the Games.
Co‑founder Vijayaraghavan Venugopal explained the philosophy behind the campaign, stating that athletes “don’t hit rewind, they evolve,” and that each setback or victory becomes fuel for the next challenge. He linked the brand’s iconic chevron logo to movement, momentum and continuous progress, and expressed delight at seeing the athletes achieve medals while being supported by Fast&Up.
Fast&Up is the flagship brand of Aeronutrix Sports Products Private Limited, a subsidiary of Fullife Healthcare Pvt Ltd, which was founded in 2011 and is one of India’s largest effervescent nutrition manufacturers. Fast&Up entered the Indian market in 2015 under the active‑lifestyle segment and pioneered effervescent technology in the country. Its product portfolio includes effervescent tablets, powders and ready‑to‑drink formats, all backed by Swiss technology, an in‑house R&D centre and EU‑compliant manufacturing facilities. The brand holds informed‑choice and informed‑sport certifications across its flagship products and has previously served as the official nutrition partner for Bengaluru FC in the Indian Super League 2021.
Having established a presence in India and Italy since 2018, Fast&Up is now expanding its reach to additional European countries and the United States. The “Fuel Forward” initiative underscores the brand’s commitment to supporting athletes throughout preparation, performance, recovery, reflection and onward progression.
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