Fastrack × Milano Gelato Maxxing Launch in Bengaluru
On 25 July 2026, Fastrack Watches announced the launch of its Gelato Maxxing Analogue Watch Collection in partnership with Bengaluru‑based premium gelato brand Milano Ice Cream. The collaboration introduces a one‑of‑a‑kind Gelato Truck that travels across Bengaluru, offering complimentary scoops of two exclusive flavours—Strawberry Matcha and Hazelnut Chocolate—while showcasing the new watch line.
The truck made its debut at the Titan Company headquarters before moving to high‑traffic locations such as Indiranagar, Lulu Mall, various Fastrack retail outlets, colleges, malls and IT parks. Each stop records between 500 and 600 visitors, with the limited‑edition gelato flavours selling out quickly. Consumers engage with on‑site games and challenges, and the experience gains additional traction through Instagram reels and shares.
The Gelato Maxxing Collection comprises 20 SKUs spread over five styles for both men and women. Design cues draw from gelato’s pastel hues, glossy finishes, and playful textures, featuring gelato‑inspired dials and details. Prices start at ₹2,695 and go up to ₹6,695. The watches are available for purchase across Fastrack stores and online at fastrack.in.
Brand ambassador Siddhant Chaturvedi fronts the campaign, reinforcing the link between fashion and food for the Gen Z “maxxing” culture. Danny Jacob, Head of Marketing at Fastrack Watches, stated that the collaboration reflects the brand’s “Never Same, Never Sane” philosophy, turning everyday obsessions into immersive experiences. He emphasized that a watch launch confined to the watch alone would miss the opportunity to engage youth across multiple touchpoints.
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