Ferrari Meets Luce EV Sales Target
Ferrari has confirmed that it met its annual sales target for the Luce, the company’s first fully electric vehicle. The target, set at just under 500 units for the year, was achieved primarily due to strong demand from China. The Luce is priced at €550,000, equivalent to approximately $626,285, and is configured as a four‑door, five‑seat family car, representing a notable departure from Ferrari’s traditional low‑slung, petrol‑powered sports cars. The achievement was reported by the Financial Times on Wednesday and appeared in a Reuters‑distributed article published on 29 July 2026 at 07:52 pm. The article notes that it was generated with AI assistance and subsequently reviewed by an editor.