Finish appoints Ayushmann Khurrana as Brand Ambassador

Finish, Reckitt’s leading auto‑dishwashing detergent, appoints Bollywood actor Ayushmann Khurrana as brand ambassador in India.
New “The Right Way to Dishwash” campaign showcases Finish Ultimate Plus tablets with Bosch 70 °C dishwashers cleaning tough Indian stains without pre‑rinsing.
Campaign highlights three Power Chambers technology tackling burnt‑on, greasy residues and delivering shine, aiming to shift consumers from hand‑washing to automatic dishwashers.
Press release quotes Ayushmann, Reckitt’s Marketing Director Gautam Rishi and Leo Burnett’s Nitin Pradhan, citing NielsenIQ 2024 data confirming Finish’s #1 sales.