Fire‑Boltt, which has built an ecosystem of more than 4 crore (40 million) connected users, announced its entry into the Indian smartphone market by launching a new Made‑in‑India brand called boltt. The launch is positioned as a major step in the company’s evolution from a wearables leader to a broader consumer‑technology player and carries an ambition to sell 1 million units of its smartphones.
The boltt portfolio will comprise affordable 4G and 5G devices released under the Evo and Ace series. All devices will be manufactured in India, reflecting Fire‑Boltt’s commitment to local production and to delivering products tailored to Indian consumer needs.
Distribution will be handled primarily through Flipkart, leveraging the e‑commerce platform’s extensive reach and logistics capabilities across metros as well as Tier‑2 and Tier‑3 cities. Flipkart will also make the devices available through other distribution channels, ensuring nationwide availability.
In remarks, Arnav Kishore, Founder & CEO of boltt, said that the brand builds on the trust earned from millions of users of Fire‑Boltt’s ecosystem and that smartphones are central to how Indians connect, create, learn, and aspire. He emphasized the opportunity for a home‑grown brand that truly understands Indian consumers.
Mukund Kedia, Senior Director at Flipkart, highlighted the marketplace’s commitment to making premium smartphone experiences accessible, noting that Flipkart’s large distribution scale, robust logistics network, and strong track record in driving smartphone adoption will support boltt’s rollout.
Further details about the specific models, pricing, and launch timeline will be disclosed in the coming weeks.
About boltt: The brand is a homegrown smartphone line from Fire‑Boltt, designed for India’s evolving digital lifestyle with a focus on reliability, innovation, and accessibility.
About Fire‑Boltt: Fire‑Boltt is India’s No. 1 smartwatch brand and a leading homegrown consumer‑technology company, operating an ecosystem of connected devices serving over 4 crore users.