Firstsource Solutions announced a partnership with Typeface to launch Agentic Marketing Services, a full-stack offering for AI-driven marketing operations.
The service targets enterprises seeking to transform content operations, with 30% of CMO budgets allocated to content and 55% of content work being manual.
The partnership combines Typeface's AI technology with Firstsource's operational expertise in regulated industries like banking, healthcare, and retail.
Firstsource CEO Ritesh Idnani stated the offering delivers measurable top-line revenue growth beyond operational efficiency alone.