Foam Home Marks 50‑Year Milestone with Circadia Launch
Foam Home, an Indian home‑grown mattress manufacturer founded in 1976 as a family‑run business, is commemorating its 50th anniversary by introducing Circadia, a new premium sleep collection. The brand is now under the leadership of second‑generation entrepreneur Sabina Bhanpurawala, who is steering the next phase of growth.
Circadia is named after the body’s natural circadian rhythm and is built around the premise that sleep preferences differ among individuals. The collection aims to deliver balanced comfort, support, pressure relief, and temperature regulation through engineered sleep systems rather than relying on single‑material or trend‑driven features.
The flagship range has been developed in collaboration with Technogel Italy, incorporating Technogel technology to enhance ergonomics and pressure distribution. Additional global partners include BekaertDeslee and Latexco Belgium, which supply internationally recognised sleep technologies for the Indian market.
Unlike many online mattress offerings that focus on free‑trial periods or one‑size‑fits‑all products, Circadia emphasizes engineering excellence and personalization. Select models within the collection can be customised and adjusted over time as users’ comfort preferences evolve, reflecting Foam Home’s strategy to expand in India’s digital sleep market.
The launch arrives amid growing conversations around sleep health in India, driven by changing work patterns and increased screen time. By integrating global sleep‑technology collaborations with its domestic manufacturing expertise, Foam Home positions Circadia as a premium addition to its portfolio, reinforcing its commitment to innovative sleep solutions for Indian consumers.
Disclaimer: This press release is provided under an arrangement with PNN. PTI takes no editorial responsibility for the content.