Overview
Fodxpert Ally Pvt Ltd, chaired by Sajid Qureshi and co‑founded with Khushi Singh, has built India’s premier restaurant‑based Digital Out‑Of‑Home (DOOH) advertising ecosystem over the past five years. The platform deploys 55‑inch high‑definition digital kiosk screens at eye‑level near dining tables in more than 500 top‑tier restaurants across Mumbai, Delhi, Gurgaon, Noida, Bangalore and Hyderabad, delivering uninterrupted, non‑skippable brand messages to affluent urban professionals.
Business Model and Technology
The network operates on a revenue‑sharing model: restaurants host the screens at no capital cost, display their own promotions alongside brand content, and receive a share of advertising revenue. After three years of internal development, Fodxpert launched proprietary screen‑management software that provides centralized real‑time control, dynamic ad scheduling, performance analytics and seamless multi‑city integration, enabling efficient scaling.
Client Portfolio
Brands that have run campaigns on the platform include Mastercard, HDFC Bank, Adani Group, Godrej Group, Malabar Gold & Diamonds, Airtel, Croma, IDFC, Sony, Colgate, Maybelline and several others, leveraging the high‑intent audience and contextual relevance of the dining environment.
Expansion Plans
Fodxpert aims to increase its footprint to 10,000 screens nationwide within the next three years and subsequently enter the Gulf Cooperation Council (GCC) market. The growth strategy is self‑funded, drawing on Qureshi’s personal investments and his broader entrepreneurial portfolio, which comprises Inbox Pictures, Buzzzooka, T3 Streaming and B3 Hospitality.
Strategic Outlook
The company positions itself as a high‑ROI alternative to traditional outdoor and digital advertising, emphasizing superior recall, measurable outcomes and lower cost per impression. Qureshi’s vision is to cement Fodxpert as India’s dominant restaurant DOOH platform and later a globally respected premium audience network.
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