Forever 52 announced its Ultra Definition Liquid Foundation surpassed 5 million units sold since its 2018 India launch.
The brand grew without celebrity endorsements or mass advertising, relying on professional makeup artists, academies, and salon chains.
New product extensions include a 60 ml Pro Artist Foundation and upcoming skincare‑infused base products, targeting diverse Indian skin tones.
Forever 52 aims for ₹400 crore sales, pursuing aggressive expansion across India’s professional makeup market.