Overview
Forever52, a Dubai‑born international professional makeup brand with a 17‑year legacy and presence in over 40 countries, has launched the Academic by Forever52 Dubai Tour in partnership with renowned Indian makeup educator Bhumika Bahl. The initiative is a nationwide talent search aimed at discovering, recognising, and supporting emerging makeup artists across India through professional education, mentorship, and international exposure.
Contest Timeline and Eligibility
- Eligibility: Indian nationals aged 18 years and above.
- Opening Date: 11 October 2026, 12 PM IST.
- Registration Deadline: 25 December 2026, 12 PM IST.
- Semi‑finalists Announcement: 26 December 2026, 12 PM IST.
- Public Instagram Voting: 2 January 2027, 12 PM IST to 3 January 2027, 12 PM IST.
- Grand Winner Announcement: 3 January 2027, 6 PM IST.
Registration Process
Participants must register on the official Forever52 website to obtain a unique registration number. They then create an original makeup look using Forever52 products, incorporating at least one product from the Academic by Forever52 series, and share a professional makeup tip. The entry is posted on a public Instagram account, mentioning the registration number and tagging @academicbyforever52; the collaboration request must be accepted and the entry visible on the Academic by Forever52 page.
Prizes
Grand Winner (One Artist)
- Business‑class airfare to Dubai and five‑star hotel accommodation for three days.
- Premium three‑day Dubai experience with Bhumika Bahl, including professional makeup skill development with an international makeup artist.
- Makeup certification from Forever52 after the training.
- Exclusive Dubai tour and makeup shopping experience at Forever52 flagship stores.
- Social‑media exposure across Forever52 and Bhumika Bahl’s platforms.
- Entry into the Forever52 Makeup Artist Community, with potential future opportunities such as campaign briefs, PR initiatives, product launches, product testing, and industry events.
Three Semi‑Finalists
- Academic by Forever52 Series Vanity set.
- Two‑day trip to Delhi with five‑star hotel accommodation.
- One‑day learning session with Bhumika Bahl at the Bhumika Bahl Academy.
Strategic Rationale and Statements
Rajat Aggarwal, CEO of Future Makeup (India) Pvt. Ltd., highlighted that Forever52 has been part of the professional makeup industry for over 17 years and sees the initiative as a way to move beyond product sales toward empowering artists through education and skill development. Bhumika Bahl emphasized the scarcity of opportunities for talented artists across India and expressed enthusiasm for providing mentorship and international exposure through the Dubai tour.
Brand Background
Forever52 offers a wide portfolio of professional makeup products for artists, beauty professionals, and enthusiasts, focusing on product innovation, quality, and professional artistry. The Academic by Forever52 series is designed to meet the practical needs of aspiring and working makeup artists, bridging the gap between product access and professional knowledge.
Conclusion
The Academic by Forever52 Dubai Tour represents Forever52’s commitment to nurturing the next generation of Indian makeup artists by combining product innovation with structured education, mentorship, and global exposure, thereby aiming to professionalise the beauty sector and create sustainable career pathways.