Press Release – 3 November 2026
Forevermark Diamond Jewellery, the luxury diamond jewellery brand of De Beers Group, announced on 3 November 2026 from Jaipur that Princess Gauravi Kumari of Jaipur will be the face of its latest festive campaign. The campaign, titled “This One’s for Me,” is presented through a film that follows the princess as she interprets festive style through her own lens, merging heritage with personal expression.
The narrative emphasizes that women should embrace the joy of choosing jewellery for themselves, celebrating individuality and marking moments that matter on their own terms. Set against Jaipur’s distinctive cultural backdrop, the film showcases the princess adorned in Forevermark pieces during a series of festive moments, illustrating a shift toward personal interpretation of traditional dressing while retaining cultural influences.
Managing Director Mallikarjuna Reddy Yarabolu, Managing Director of Forevermark, De Beers India Pvt. Ltd., stated that festivals have always combined heritage, family and personal expression, and that the brand aims to reflect this balance through the princess’s association with Jaipur. He highlighted that Forevermark’s natural diamonds are selected for rarity, responsibly sourced origins, and each bears a unique inscription to guarantee authenticity.
Princess Gauravi Kumari commented that style is a form of self‑expression and that the festive season allows her to celebrate traditions while making them her own. She praised the brand for combining timeless natural diamonds with contemporary elegance and expressed delight in being part of a campaign that celebrates personal style, individuality and meaningful moments.
The collection featured in the campaign spans solitaires that mark significant milestones, versatile designs for everyday wear, thoughtful gifts for loved ones, and jewellery suited to festive gatherings and family celebrations. Each creation is positioned as a way to mark life’s moments, with the potential to be cherished long after the occasion.
About Forevermark Diamond Jewellery
Forevermark is the diamond jewellery arm of De Beers Group, the world’s leading diamond company with over 135 years of heritage. Every Forevermark piece showcases natural diamonds that are beautiful, rare and responsibly sourced. Each diamond bears a unique inscription, ensuring authenticity and personal significance. The brand emphasizes hand‑selection beyond the traditional 4Cs, responsible sourcing throughout the diamond’s journey, and craftsmanship that blends modern artistry with timeless elegance.
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