Launch Announcement
On October 1, 2026, Forevermark Diamond Jewellery announced the launch of Millemoi, a new diamond jewellery collection that celebrates the many stories and experiences shaping a woman’s personality. The collection is crafted with Forevermark’s signature natural diamonds and features flowing bands available in yellow, rose, and white gold, with layered forms designed to embody the campaign narrative of "Made of Many Stories."
Campaign Creative Partners
The Millemoi campaign brings together three distinctive creative voices: movement artist Eshna Kutty, who expresses herself through hula‑hooping; visual artist Bahaar R Dhawan, who translates ideas through colour and form; and DJ Shanaya Sardesai, whose musical sensibility adds rhythm and energy. Their respective disciplines—movement, art, and music—are used to illustrate the many facets of modern womanhood and to convey how different experiences intersect to create a unique personal story. Campaign films featuring each artist are available via the provided links.
Wellness Collaboration
Forevermark partnered with The Aura House to deliver an intimate wellness experience at Soho House, Mumbai. Led by a sound healer and yoga instructor, the event included guided Pranayama, breath‑work sessions, a Sharing Circle inspired by the Red String Theory, and a grounding sound bath featuring singing bowls, chimes, and other instruments. Attendees were also invited to discover and try on pieces from the Millemoi collection, integrating the collection’s philosophy of personal stories and self‑expression into a wellbeing‑focused setting.
Executive Comment
Mallikarjuna Reddy Yarabolu, Managing Director of Forevermark, De Beers India Pvt. Ltd., stated: "With Millemoi, Forevermark Diamond Jewellery celebrates the many stories, roles and experiences that shape modern womanhood. Through this campaign, we wanted to bring this thought to life through women from different creative disciplines, each with her own journey, perspective and way of expressing themselves. Their stories reflect the many facets of a woman's identity and the experiences that make each one unique. The campaign brings these different expressions together to reflect the spirit of Millemoi – made of many stories, each adding depth and meaning to one individual journey." Prices for the collection are available on request.
Store Presence and Contact Information
Forevermark maintains retail outlets across India, including locations in Delhi (South Extension‑1), multiple sites in Mumbai (Khar West, Borivali West, Chembur), Noida (Wave One Mall), Patna (City Centre Mall), Mangalore (Souza Arcade), Chandigarh (Nexus Elante Mall), Bangalore (Phoenix Mall of Asia), and Kolkata (South City Mall). Contact numbers for each store are provided in the release.
About Forevermark Diamond Jewellery
Forevermark Diamond Jewellery is the diamond jewellery brand of the De Beers Group, the world’s leading diamond company with over 135 years of heritage. Each Forevermark diamond is natural, hand‑selected, graded beyond the traditional 4Cs, and bears a unique inscription to ensure authenticity and personal significance. The brand emphasizes responsible sourcing and aims to create a positive impact on the people and places from which its diamonds originate.
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