Store Launch and Location

Forevermark Diamond Jewellery, the luxury diamond jewellery brand of De Beers Group, inaugurated its tenth Indian boutique on July 23, 2026 at South City Mall, Kolkata (Unit No. S‑110, First Floor, 375 Prince Anwar Shah Road, Jadavpur, Kolkata – 700068). The opening marks the brand’s entry into the East India market and expands its retail footprint across the country.

Inauguration Ceremony

The store was officially opened by acclaimed filmstar Raima Sen, who highlighted Kolkata’s appreciation for artistry, craftsmanship and timeless elegance. Mallikarjuna Reddy Yarabolu, Managing Director of Forevermark, De Beers India Pvt. Ltd., addressed the gathering, emphasizing that the Kolkata boutique represents a significant milestone in the brand’s expansion and its commitment to bringing meticulously crafted natural diamond jewellery to discerning consumers in the region.

Inaugural Customer Privileges

To celebrate the launch, Forevermark extended exclusive privileges to its first 50 customers:

  • A voucher worth INR 50,000 on purchases of INR 3,00,000.
  • A voucher worth INR 1,00,000 on purchases of INR 5,00,000.
  • A voucher worth INR 2,50,000 on purchases of INR 10,00,000.
  • An additional 5 % value on gold exchange for one month from the store’s launch date.

The Moment Plan

The boutique also introduced “The Moment Plan,” a savings programme that enables customers to acquire natural diamond jewellery by paying in ten equal monthly instalments, with Forevermark contributing the eleventh instalment at no extra cost to the customer.

Brand Positioning and Heritage

Forevermark Diamond Jewellery positions itself around rarity, authenticity and transparency. Each piece is crafted from responsibly sourced natural diamonds that bear a unique inscription to guarantee authenticity. The brand underscores its heritage of over 135 years within the De Beers Group, highlighting hand‑selected diamonds graded beyond the traditional 4Cs and a commitment to positive impact on the communities and environments from which the diamonds originate.