Announcement
On July 17, 2026, Forevermark Diamond Jewellery, the diamond jewellery brand of De Beers Group, opened its first boutique in South India, located at Phoenix Mall of Asia, Bengaluru (Unit No. UG‑3, Upper Ground Floor, Bellary Road, Byatarayanapura, Yelahanka Hobli, Bengaluru – 560092, Karnataka).
Expansion Footprint
The Bengaluru outlet brings the total number of Forevermark stores in India to eight since the brand commenced its retail journey in September 2025 and launched its e‑commerce platform. Management, represented by Managing Director Mallikarjuna Reddy Yarabolu, stated that the network is on track to reach 20 stores by the end of 2026, targeting key luxury consumption hubs.
Store Features
The boutique showcases the brand’s Icon, Avaanti and Millemoi collections, along with solitaires, bridal and high‑jewellery pieces. It introduces the “Endless Aisle” – an interactive digital screen that allows customers to browse an extended portfolio beyond the in‑store display. The store also offers “The Moment Plan,” a savings programme where customers pay in ten monthly instalments and Forevermark contributes the eleventh instalment.
Inaugural Customer Incentives
The opening includes exclusive privileges for the first 50 customers: a voucher of INR 50,000 on purchases of INR 3,00,000; INR 1,00,000 on purchases of INR 5,00,000; and INR 2,50,000 on purchases of INR 10,00,000. Additionally, customers receive a 5 % value addition on gold exchange for one month from the launch date.
Strategic Rationale
South India is highlighted as a crucial market for the jewellery industry, driven by cultural affinity for fine jewellery, rising disposable incomes and a growing affluent consumer base, particularly in Karnataka’s Bengaluru, which is emerging as a luxury consumption hub for entrepreneurs and professionals seeking authentic, responsibly sourced natural diamonds.