Announcement
Forevermark Diamond Jewellery, the diamond jewellery brand of De Beers Group, inaugurated its first boutique in Pune on 4 November 2026. The ceremony was performed by filmstar Amruta Khanvilkar at the Phoenix Avenue of Stars, located at G‑38, Lower Ground Floor, Survey No. 207, Pune‑Nagar Road, Clover Park, Viman Nagar, Pune, Maharashtra 411014.
Retail Expansion
The new store represents Forevermark’s fourth boutique in India’s western region and its first presence in Pune, a city described as having a discerning and increasingly design‑conscious consumer base. The boutique showcases the brand’s signature collections – Icon, Avaanti, Millemoi – together with solitaires, bridal jewellery, celebration pieces and everyday designs.
Management Commentary
Mallikarjuna Reddy Yarabolu, Managing Director of Forevermark, De Beers India Pvt. Ltd., stated that Pune is an important market and that the opening marks a milestone in strengthening the brand’s retail footprint across India.
First‑Anniversary Promotion
To commemorate the brand’s first anniversary in India, a festive campaign featuring Princess Gauravi Kumari of Jaipur was launched. Customers visiting the Pune boutique can receive exclusive first‑year privileges of up to ₹15,00,000 on eligible purchases made at the store, with the offer valid through 31 December 2026, subject to terms and conditions.
Contact & Additional Information
Further details are available on the Forevermark India website and the brand’s social media handle @forevermarkbydebeers.