Announcement

On 5 November 2026, Forevermark Diamond Jewellery, the luxury diamond jewellery brand of De Beers Group, announced the opening of a new retail outlet at Gold Souk Mall in Gurugram, Haryana. The store, located at Shop No. 07, 1st Floor, Block‑C, Sushant Lok Phase‑1, Sector‑43, Gurugram‑122002, was inaugurated by Bollywood actress Vaani Kapoor.

Brand and Ownership

Forevermark operates under De Beers Group, the world’s leading diamond company, and is managed in India by De Beers India Pvt. Ltd. The brand emphasizes natural diamonds that are responsibly sourced, hand‑selected for exceptional quality, and bear a unique inscription to guarantee authenticity.

Store Offering and Collections

The Gurugram outlet showcases the brand’s signature collections – Icon, Avaanti, and Milliemoi – together with solitaires, bridal jewellery, festive pieces, and everyday‑wear designs. These collections are positioned for the upcoming festive and wedding season, providing options for celebrations, gifting, and personal milestones.

Marketing Campaign

Alongside the store launch, Forevermark unveiled its festive campaign titled “I Celebrate My Own Light.” Princess Gauravi Kumari of Jaipur was appointed as the face of the campaign, which highlights jewellery as an expression of individuality during festive dressing.

Executive Remarks

Mallikarjuna Reddy Yarabolu, Managing Director of Forevermark, De Beers India Pvt. Ltd., stated that the Gurugram launch reflects the brand’s continued focus on expanding in markets where demand for fine jewellery is evolving, especially ahead of the festive and wedding season. He emphasized the store’s role in allowing consumers to explore designs and understand the rarity and craftsmanship of each piece.

Franchise partner Kritin Garg of Vismay Jewels added that the collaboration with De Beers Group aligns with the vision of creating contemporary natural‑diamond jewellery for the modern Indian woman, and that the new store offers discerning consumers an opportunity to experience the brand firsthand.

Film star Vaani Kapoor remarked that jewellery reflects personality and that Forevermark’s natural diamonds combine rarity with thoughtful design, making the brand’s presence in Gurugram valuable for consumers seeking pieces that can be cherished for years.

First‑Year Privileges

Marking Forevermark’s first anniversary in India, the company announced an exclusive first‑year privilege for customers purchasing at the Gurugram store. Eligible purchases up to ₹15,00,000 can benefit from the privilege, which remains available until 31 December 2026, subject to applicable terms and conditions.

About Forevermark

Forevermark Diamond Jewellery, part of De Beers Group, leverages over 135 years of diamond expertise. Each piece features natural diamonds that are graded beyond the traditional 4 Cs, responsibly sourced, and inscribed for authenticity. The brand combines modern artistry with timeless elegance, aiming to create a positive impact on the people and places from which its diamonds originate.

---