Rebranding and Brand Platform

FXTRADING.com announced on July 16, 2026 in Sydney that it has rebranded to FXT. The new brand platform, “In Control. When Things Get Real,” emphasizes that while traders cannot control market movements, they must be able to trust the platform they use. The rebrand will be reflected across FXT’s website, trading platforms, mobile app and marketing materials in English, Chinese, Vietnamese, Japanese and Korean, with additional global roll‑out planned.

Product Innovations

The rebrand is accompanied by five major product innovations:

  • FXT AI – an artificial‑intelligence engine that analyses traders’ positions, prevailing market conditions and individual trading behaviour to support more informed decision‑making.
  • FXT Funds Management – an in‑house PAMM (percentage allocation management module) infrastructure that provides real‑time reporting for fund managers and investors.
  • FXT WebTrader and low‑latency MT4/MT5 – upgraded web‑based and MetaTrader 4/5 platforms delivering flexible access and consistent execution standards.
  • FXT Social Trading – a social‑trading module that displays clear provider information and performance data, enabling traders to select strategies with transparency.
  • FXT App – a mobile application that integrates trading, funds management, social trading and account administration into a single interface.

Executive Commentary

Adam Phillips, Chief Executive Officer of FXT, stated that the company’s mission is to make trust an experiential attribute of the platform rather than a mere promise, achieved by building technology in‑house and making critical details visible to users. Co‑Chief Marketing Officers James Collier and Patrick Guerrera added that the slogan “In Control. When Things Get Real.” is intended as a standard, underscoring that while market forces are beyond a trader’s control, the choice of platform and counterparties is within their control.

Business Scope and Licensing

FXT operates as a multi‑asset CFD (contract‑for‑difference) trading platform offering access to more than 200 instruments spanning foreign exchange, indices, commodities and equities from a single account. The firm is part of the Gleneagle Group, a provider of corporate advisory, funds management, institutional dealing, broking and trading platform services. FXT holds an Australian Financial Services licence and a licence from the Vanuatu Financial Services Commission (VFSC).

Media Assets

The press release includes a video demonstration (https://mma.prnewswire.com/media/3006109/FXTUserNavSpiral.mp4), a photo (https://mma.prnewswire.com/media/3006110/FXTMUser9.jpg) and the new logo (https://mma.prnewswire.com/media/3004707/newFXTRADINGLogo.jpg).