Ganesh Consumer taps Ravindra Jadeja as ambassador

Ganesh Consumer Products Ltd appoints Indian cricketer Ravindra Jadeja as brand ambassador for its national sattu campaign.
The campaign, created by Lowe Lintas, markets sattu as a clean, protein‑rich natural energy drink targeting health‑conscious consumers.
Distribution will expand from West Bengal to Odisha, North‑East India, Bihar, Jharkhand and Delhi, Varanasi via modern, general trade and e‑commerce.
Analysts expect the high‑profile endorsement and pan‑India rollout to boost brand awareness and short‑term share‑price sentiment.