Overview
Ghanchi Media, a New Delhi‑based digital marketing firm, has been operating for more than 13 years, during which it has promoted more than 60,000 music videos and songs and over 300 feature films across Bollywood, Punjabi, Tamil, Telugu and other regional markets as well as global platforms.
AI‑Driven Promotion Strategy
In recent years the company has increasingly incorporated artificial‑intelligence and data‑driven tools to design its campaigns. Rather than targeting a broad audience, the AI platform analyses audience behaviour and interests to isolate listener or viewer segments that are most likely to engage with a specific release. This approach addresses the growing influence of AI‑powered search and recommendation engines on YouTube, Spotify and social media.
Service Portfolio
The firm offers a suite of services that include:
- Spotify audio promotion and marketing aimed at delivering new releases to listeners who are likely to stream and follow the artist, complemented by YouTube music promotion for videos, lyric videos and audio releases that seek sustained visibility.
- Full‑cycle film promotion covering teaser drops, trailers, posters, release‑day campaigns and post‑release engagement, with a particular focus on OTT premieres as titles increasingly bypass wide theatrical runs.
- Visibility support on industry platforms such as IMDb and BookMyShow.
- Instagram influencer marketing and broader social‑media advertising across Instagram, Facebook, Google and other channels, coordinated to present a unified presence on YouTube, Instagram, Spotify and paid digital outlets.
Market Position
By combining more than a decade of entertainment‑industry experience with AI‑enabled audience targeting, Ghanchi Media positions itself as a partner for music labels, film production houses and independent creators seeking promotion across India’s diverse regional industries and international audiences.