GIVA GOAT Sale Launch (July 4‑12, 2026)
GIVA, a leading Indian omnichannel fine‑jewellery brand, announced the commencement of its GOAT Sale on July 4, 2026, running through July 12, 2026. The promotion is hosted exclusively on the brand’s direct‑to‑consumer website (www.giva.co) and mobile app.
The sale offers customers up to 60 % off site‑wide across GIVA’s silver jewellery collection, which includes earrings, rings, pendants, necklaces, bracelets, anklets and other styles. In addition, shoppers can unlock free silver jewellery valued at up to INR 3,000 by using special promotional codes that will be made available only during the campaign period.
The initiative is themed around “GOAT Discounts” and “The Greatest Offers of the Year,” aiming to make premium silver pieces more accessible ahead of upcoming festive and gifting occasions. GIVA urges customers to shop early to maximise the benefits before the sale concludes on July 12.
Company background and recent performance
GIVA disrupted the jewellery market by providing high‑quality, certified silver pieces at affordable prices. In 2023 the brand expanded its portfolio to include gold and lab‑grown diamonds. The first exclusive offline store opened in Bangalore in 2022, and the retail network has since expanded rapidly, complemented by strategic partnerships with multiple e‑commerce and quick‑commerce platforms.
Manufacturing is outsourced to trusted partners in China, Thailand, Turkey and Italy, while a significant portion of production occurs in India. To ensure quality control, GIVA established its first in‑house plating facility in Jaipur.
The company now serves over 2 million customers within India. Financially, GIVA recorded a consolidated revenue from operations of ₹273.6 crore for FY 2023‑24, reflecting a 66 % year‑on‑year increase. Management projects total revenue to surpass ₹500 crore, reinforcing its position among India’s prominent fine‑jewellery brands.
Executive comment
Anirudh Kudva, Chief Revenue Officer of GIVA, stated: “The GIVA GOAT Sale is one of our biggest online shopping events yet. We wanted to create an experience that genuinely excites customers, not just through attractive offers, but by making quality silver jewellery more accessible than ever before. Along with up to 60 % off site‑wide, customers can also enjoy exclusive rewards and free silver jewellery during the campaign. It’s our way of thanking the millions of customers who continue to choose GIVA for everyday wear, gifting and milestone moments.”
Additional notes
The press release was issued from Bengaluru on Saturday, July 4, 2026 at 10:07 a.m. (IST). The announcement is provided under an arrangement with NRDPL; PTI assumes no editorial responsibility.