Extracted Insight:

  • Sprinkoo, a new seasoning product from Goldiee Group, is designed around a press‑based dispensing mechanism that releases a fixed, controlled amount of spice with each press, removing the need for shaking or guesswork.
  • The product targets both home kitchens and commercial settings such as cafés, cloud kitchens, and quick‑service restaurants, where consistency across repeated servings is critical.
  • The dispensing action involves a sequence of tear, bend, press, turn, and press again, creating a brief pause before the final addition to make the finishing step more intentional.
  • Sprinkoo is offered in a versatile range of ten flavours: Black Pepper Powder, Chat Masala, Chilli Flakes, Chilli Garlic Salt, Korean Chilli, Oregano Flakes, Peri Peri, Pizza Spice Mix, Salt Pepper Mix, Sandwich Masala, and Spicy Magic.
  • The spices themselves remain familiar; the innovation lies in the delivery method that standardises output regardless of user or speed.
  • The product is available at the nearest retail store, with the press release distributed under an arrangement with NRDPL; PTI disclaims editorial responsibility.