Sprinkoo Smart Seasoning Pouch Launch
Goldiee Group announced the launch of Sprinkoo, a next‑generation seasoning range designed for Gen Z and other on‑the‑go consumers. The product is packaged in a patented “press‑to‑impress” pouch that integrates a tear‑away sleeve, a press‑open mechanism, a bend‑to‑sprinkle feature, and a resealable closure, eliminating the need for scissors, separate containers, or rubber bands.
The Sprinkoo line offers eleven distinct flavours—Black Pepper, Chaat Masala, Korean Chilli, Oregano Flakes, Peri Peri, Pizza Mix, Sandwich Masala, Salt & Pepper Mix, Chilli Garlic Salt, Spicy Magic, and Chilli Flakes—combining both local Indian and global taste profiles. The Korean Chilli flavour uses authentic gochu chilli from Korea, while Chilli Garlic Salt merges chilli, garlic and salt in a single blend, and Spicy Magic adds a versatile heat element for snacks and everyday meals.
The pouch is marketed as a portable, convenient solution for a variety of eating occasions: it can enhance a packed meal on a train, add variety to hostel or college dishes, provide a quick flavour boost to office tiffins, and serve as a travel companion on road trips and holidays. The brand narrative emphasizes that consumers can “change the flavour” without altering the underlying meal.
Akash Goenka, Director of Goldiee Group, stated that Sprinkoo represents “innovation in the way flavour is packed, carried and experienced,” highlighting the intelligent use of packaging technology to transform a simple pouch into a functional format. Sudeep Goenka, also a Director, added that the launch aims to “combine local and global flavours with smart functionality, giving consumers the freedom to experiment, personalise everyday food and carry their preferred taste wherever they go.”
The press release was issued on Friday, 30 October 2026 at 16:10 IST and is distributed under an arrangement with NRDPL; PTI disclaims editorial responsibility.