Key Quantitative Figures
- Total project investment: ₹12.00 Crores (excluding working capital requirements)
- Facility area: 5,360 sq. ft.
- Manufacturing capacity: 125-150 kg of jewellery per annum
- Overall capacity increase: 50-60% upon commencement of operations
Facility Details
Location: 9B, Leader House, Mahal Industrial Estate, Mahakali Caves Road, Andheri (East), Mumbai – 400093, Maharashtra
Products: Comprehensive range of fine jewellery including diamond, gold, gemstone, jadau, and lab-grown diamond jewellery comprising rings, earrings, pendants, necklaces, bangles, and bracelets
Target Market: Leading retail chains and organised jewellery retailers across major cities in India
Strategic Context
The Company has been exclusively engaged in export operations for over 40 years through its two manufacturing units in SEEPZ, Mumbai. This new facility marks the Company's strategic expansion into the domestic jewellery market, leveraging four decades of expertise in manufacturing and exporting fine jewellery to international retail chains.
Expected Benefits
- Strengthen presence in Indian jewellery market
- Diversify revenue streams and reduce dependence on export markets
- Enhance long-term value creation for stakeholders
- Contribute positively to operational and financial performance in coming years