GRABORA Launch Overview
New Delhi, September 21, 2026 – GRABORA, a new Indian premium menswear brand founded by actor‑entrepreneur Rishaab Chauhaan, officially launched its inaugural collection on September 21, 2026. The brand is positioned as a modern menswear house built around the fundamentals of clothing – fabric, fit, proportion, construction and detailing – and promotes a \"quiet luxury\" aesthetic characterised by clean silhouettes, considered fits and subtle detailing. The first collection comprises T‑shirts, knitwear, polos, denim, suede outerwear and structured Scuba separates, each developed with attention to fabric selection, garment construction, fit, proportion and finishing, and is intended to be versatile across occasions and resilient to short‑lived fashion cycles. GRABORA HOUSE, the brand’s flagship retail space, was unveiled simultaneously; its design reflects the label’s understated aesthetic and serves as a physical expression of the brand’s contemporary design philosophy. The launch campaign follows a creative narrative tracing an idea from childhood imagination to realisation, culminating in the unveiling of GRABORA HOUSE. Chauhaan’s experience in the entertainment industry and his entrepreneurial background, including his association with the Greenway Modern School chains, have shaped the brand’s creative direction and business approach. GRABORA aims to build an independent Indian menswear house with a distinct design language, targeting the premium menswear segment that is experiencing growing interest in contemporary silhouettes, premium materials and versatile wardrobe staples. The collection is available to consumers from September 21, 2026. (Disclaimer: This press release is provided under an arrangement with NRDPL; PTI takes no editorial responsibility.)