Date: 22-07-2026
Board Meeting Outcomes
- The company has commenced a significant content production initiative as part of its strategic roadmap in the media and entertainment sector
- Production activities for certain music tracks have already commenced
- Development and production activities for additional projects are currently underway
- The initiative involves production and phased release of approximately "100 Vertical Series" and "100 Music Videos"
Financial Commitments & Projections
- Estimated production cost of approximately ₹10 Crore (Rupees Ten Crore only) for Music Videos
- Estimated production cost of approximately ₹10 Crore (Rupees Ten Crore only) for Vertical Series
- Total estimated production cost: ₹20 Crore
- Anticipated revenue potential of approximately ₹17 Crore (Rupees Seventeen Crore only) from Music Videos
- Anticipated revenue potential of approximately ₹17 Crore (Rupees Seventeen Crore only) from Vertical Series
- Total anticipated revenue potential: ₹34 Crore
Current Production Status
- The company has already completed and released approximately 10 (ten) Music Videos
- These are available across leading digital platforms including YouTube, Jio-Saavn, Apple Music/itunes, Spotify, and Amazon Music
- Remaining Music Videos and Vertical Series are proposed to be released in a phased manner over the upcoming period
Platform Distribution
- Music Videos are available globally on YouTube, Jio-Saavn, Apple Music/itunes, Spotify, Amazon Music and other platforms
- Vertical Series are proposed to be released globally on the OMNI PRIME OTT Platform and others if any
- The content caters to both domestic and international markets
Strategic Objective
- The objective is to strengthen Company's presence in the media and entertainment sector
- Create and develop original digital content for distribution across multiple digital platforms
- Enhance digital accessibility and international audience engagement
- Create additional monetization opportunities and enhance long-term value for stakeholders