Product Launch Overview
Group Mangalam has launched 'NEAT Everyday,' its personal care and wellness venture dedicated to bringing ancient wellness into modern everyday routines. This marks the Group's entry into India's fast-growing nutraceuticals and wellness sector. The brand launched simultaneously with the opening of five retail outlets across Ahmedabad, Gujarat.
Market Context and Opportunity
The launch addresses growing consumer demand for natural, transparent wellness products with clear benefits. India's beauty and personal care market is projected to reach USD 34 billion by 2028, driven by growing awareness around self-care, ingredient-conscious choices, and holistic well-being. The brand targets opportunities in preventive healthcare, nutrition, and immunity-focused solutions.
Brand Philosophy and Product Portfolio
NEAT Everyday operates on the philosophy of "Passed Down with Purpose, Delivered with Love" and is guided by four pillars: Natural Ingredients, Cold-Pressed Purity, Time-Honoured Traditions, and Made for You.
The product portfolio comprises more than 30 carefully formulated wellness and personal care products that are:
- 100% vegan
- Gluten-free
- Paraben-free
- Crafted using natural ingredients
The product range spans five wellness pillars:
- Oils
- Soft gels and capsules
- Ghee capsules
- Moisture and mist products
- Gummies
Distribution Strategy
NEAT Everyday operates on an omnichannel model spanning retail and e-commerce. The brand plans to expand across Tier-1 and Tier-2 cities through experiential retail formats and has a steady pipeline of new products planned.
Management Commentary
Vipin Prakash Mangal, Chairman & Executive Director, Group Mangalam stated: "Today's consumers are increasingly seeking transparency, quality, and products that support their overall well-being. With NEAT Everyday, our vision is to bring together the best of traditional wellness wisdom and current lifestyles through thoughtfully designed products. Backed by Group Mangalam's legacy of trust and excellence, we are committed to making trusted solutions more accessible."
Honey Mangal and Tanisha Mangal, Promoter Group, Mangalam Global Enterprise Limited added: "We believe wellness should be simple, honest, and accessible. Our stores are designed to be more than retail spaces; they are experiential discovery centres where consumers can engage with products, understand their benefits, and make informed choices. Through our retail and digital platforms, we aim to create meaningful experiences that bring together quality, sincerity, and convenience."
Corporate Background
Group Mangalam has a legacy spanning more than eight decades with interests across agriculture, edible oils, manufacturing, stainless steel, and global trade. The group operates across India, Singapore, and multiple international markets. NEAT Everyday is the specialized nutraceuticals & wellness division of Group Mangalam, leveraging the group's legacy sourcing expertise with modern biomedical research.
Media Contacts
- Rashneen Anand: M: +91 7045527436, E-mail: rashneen.anand@sgapl.net
- Hiral Dave: M: +91 9824220357, E-mail: hiral.dave@sgapl.net