Announcement
GS Tea, a trusted name in the Indian tea category with a strong presence across Maharashtra, Karnataka, Goa and Tamil Nadu, announced that acclaimed actress Sai Tamhankar will serve as its brand ambassador. The brand, which traces its legacy back to its launch in 1898, aims to deepen its connection with Indian households through this partnership.
Campaign Details
The collaboration will be brought to life via an integrated marketing campaign that includes a new television commercial (TVC). The creative theme centers on the tagline “Asli Swaad, Asli Andaaz,” emphasizing authentic taste and personal style. Eggfirst Advertising, headed by Founder & Managing Director Ravikant Banka, has been tasked with executing the campaign, focusing on a relatable and emotionally memorable narrative for consumers across generations.
Executive Comments
Sai Tamhankar said, “I’ve always believed that the simplest things, when they’re real, create the strongest connections, and chai is one of them. ‘Asli Swaad, Asli Andaaz’ goes beyond just tea. It celebrates being real, and that’s what I connect with the most.”
Aryan Shah, Director of GS Group, remarked that authenticity is central to GS Tea’s brand and that Sai effortlessly embodies this quality both on‑screen and off‑screen. He added that the partnership is about shared values and reaching a wider, more connected audience.
Rajesh Shah, Managing Director of GS Group, highlighted the brand’s commitment to uncompromised quality and a taste that feels like home, noting that Sai’s strong audience connection will reinforce the emotional bond people have with their daily cup of chai.
Ravikant Banka of Eggfirst Advertising noted that the campaign reflects how people connect with tea in everyday life, praising Sai’s honesty and warmth as perfect for the brand’s communication.
About GS Tea
GS Tea delivers consistent quality and authentic taste, maintaining a legacy of genuine flavor since 1898 while expanding its footprint across key Indian markets.