GUESS JEANS India Launch
GUESS JEANS, the youthful sub‑brand of Guess, made its Indian debut in October 2026, expanding the label’s presence through an omnichannel retail strategy. The brand partnered with Shoppers Stop as the exclusive national chain‑store partner, while also offering the collection on digital platforms guess.in, Tata CLiQ, Myntra, AJIO and Nykaa Fashion. In addition to online availability, the denim and lifestyle line is stocked in shop‑in‑shop locations at Shoppers Stop, Kapsons International and Iconic Fashion across major Indian cities.
The launch is fronted by global brand ambassador Hyunjin of the K‑pop group Stray Kids, whose influence embodies the GUESS JEANS spirit of individuality, cultural relevance and personal style. The campaign highlights a blend of Y2K nostalgia, Korean fashion and street‑culture aesthetics across relaxed denim silhouettes, bold graphics and elevated everyday essentials.
Ajay Kumar, Country Manager of GUESS India, stated that the launch marks a milestone in connecting with a new generation of consumers and that collaborations with Shoppers Stop and Tata CLiQ are key to delivering both strong physical retail presence and digital reach. Kavindra Mishra, Managing Director & CEO of Shoppers Stop, emphasized that the partnership strengthens the retailer’s portfolio of globally recognised brands and offers customers a differentiated denim and contemporary fashion experience. Gopal Asthana, CEO of Tata CLiQ, noted that apparel is a leading category for the platform and that GUESS JEANS adds timeless yet contemporary designs to its curated brand mix.
Following the global launch of GUESS JEANS in 2024, creative director Nicolai Marciano curated international activations and flagship openings in Los Angeles, Tokyo, Berlin and Amsterdam, positioning the brand at the intersection of fashion, art and music. The Indian entry represents the next phase of this expansion, aiming to connect regional energy with a worldwide audience.
Company background: GUESS JEANS is an American West‑Coast lifestyle brand rooted in a 40‑year denim legacy, conceived by Nicolai Marciano, and committed to sustainability and innovation. Guess? LLC designs, markets, distributes and licenses a lifestyle collection that includes apparel, denim, handbags, watches, eyewear, footwear and related consumer products, and also operates stores for the rag & bone brand. As of 1 August 2026, Guess directly operated 988 retail stores across Europe, the Americas and Asia, with an additional 508 partner‑operated stores, covering approximately 100 countries.
The launch signals GUESS JEANS’s intention to build a lasting connection with India’s evolving fashion landscape, with future collections, collaborations and retail experiences planned.