Key Announcement
Gulf Oil Lubricants India Limited (GOLIL) announced the launch of its new B2B brand campaign "Dream Beyond. Do Beyond" on June 15, 2026. The campaign is aimed at strengthening relationships with stakeholders across the industrial, infrastructure, and OEM segments of its business.
Campaign Details
The campaign celebrates Gulf's commitment and partnerships that support customers in India's manufacturing and infrastructure sectors. It reinforces Gulf's philosophy of going beyond the call of duty to help customers achieve ambitious goals. The campaign highlights Gulf's role as a solutions partner that goes beyond lubricants, working closely with customers to understand operational requirements and deliver tailored solutions for demanding projects.
Executive Commentary
Ravi Chawla, CEO & Managing Director: Emphasized that Gulf brings deep technical expertise and custom-built solutions that address real, on-ground needs of customers as partners and enablers. The campaign inspiration comes from businesses dreaming bigger and going global while retaining India-first sensibilities.
Abhijit Kulkarni, Chief Commercial Officer: Stated that Gulf's story is no longer centered on products alone but about building end-to-end partnerships combining innovative solutions, local market understanding, technical support, and lifecycle expertise to deliver meaningful outcomes.
Aarthy Sridhar, Chief Marketing Officer: Highlighted that Gulf's people and their commitment to understanding customers and building trusted relationships define the Gulf experience. The campaign celebrates these stories and the role of Gulf teams in helping customers chase greater possibilities.
Production Details
The campaign film was conceptualized by Curativity and produced by GOBO Labs. It integrates advanced AI-driven visual development techniques to bring to life large-scale industrial environments, futuristic innovations, and India's diverse terrains with heightened realism and narrative depth.
Business Context
Gulf Oil Lubricants India Limited is part of the Hinduja Group and Gulf Oil International. The company has extensive Pan India distribution network for B2C and tie-ups with over 50 OEMs, 1000+ industrial, infrastructure, and institutional clients for B2B. The company exports to over 25 countries and is a leading manufacturer and marketer of AdBlue product range. Gulf holds a top 5 share in the 2-wheeler battery replacement segment.
Recent Investments
The company has made recent investments in mobility solutions including Tirex Chargers (DC fast charging company), Indra Technologies (UK-based slow AC charger/mobility firm), and TechPerspect brand Electreefi (EV SaaS provider).
Global Operations
Globally, Gulf operates in over 100 countries across five continents, offering over 400 performance lubricants and associated products for all market segments.
Financial Impact
No financial impact or quantified business metrics disclosed in relation to the campaign launch. The disclosure is primarily strategic and marketing-focused.