Haier Energy’s ASEAN Sustainable Energy Week Debut
The 22nd ASEAN Sustainable Energy Week (ASEW 2026), one of Southeast Asia’s largest energy industry events, concluded in Bangkok on July 3, 2026. Haier Energy made its first major trade exhibition appearance in the region, presenting full‑scenario smart energy solutions designed for residential, commercial and industrial (C&I), balcony and portable applications.
Strategic Partnerships
During the expo, Haier Energy signed strategic cooperation agreements with more than a dozen regional partners spanning commercial real‑estate, green mobility, retail and infrastructure. These agreements cover project development, distribution and after‑sales service across Southeast Asia, reinforcing the company’s localized ecosystem.
High‑Level Visits
The company’s booth was visited by Dr. Veerapat Kiatfuengfoo, Deputy Permanent Secretary of Thailand’s Ministry of Energy, and Dr. Yutthaphong Thapphadu, Director of the Customer Relationship Management Department at Thailand’s Provincial Electricity Authority (PEA), underscoring governmental interest.
Market Context and Demand
Supported by regional policies, rising energy costs and accelerating decarbonisation, Southeast Asia’s renewable energy market is growing rapidly. Households and businesses are increasingly seeking safe, reliable, cost‑effective and flexible clean‑energy solutions to reduce reliance on conventional power.
Project Track Record and Certification
Haier Energy highlighted deployments in landmark Thai projects, including premium residential communities and international schools. The firm has been certified as a New Energy Demonstration Enterprise by Thailand’s Urban Planning and Environmental Protection Association, confirming its leadership in the country’s green‑energy transition.
Localized Capabilities and Operations
Headquartered in Thailand, Haier Energy has expanded its presence to Malaysia, Indonesia, Vietnam and other Southeast Asian markets. Dedicated local teams handle marketing, technical support, operation and maintenance (O&M), finance and supply‑chain functions. Each market maintains an after‑sales and O&M team that provides system monitoring, maintenance scheduling and warranty support directly to end‑users, along with site surveys, system design and partner training.
Manufacturing and Financing Support
Haier Group’s regional manufacturing base ensures efficient product delivery and stable supply. Installment financing options are available to partners through ICBC Leasing Thailand and Bank of Ayudhya, facilitating broader adoption of its solutions.
Future Outlook
Haier Energy plans to broaden its regional capabilities and product portfolio, aiming to deliver green‑energy solutions to a larger base of households and businesses as Southeast Asia accelerates its shift away from conventional power sources.
For further information, visit https://www.haier-energy.com/.